When I was in college if you asked me to pick out 100 classes I'd like to take, I would not have chosen one marketing class. So many other choices were so much more interesting.
Now as an author I need to do marketing and I need to have a sense of what works for me and what does not. One of the ways I approach this is to think that a baseball player who gets a hit three out of ten times is very good. I keep that ratio in mind as I send things out.
Today's marketing success is a nice cake picture in PW Children's Bookshelf. They chose a sports theme so TAKE YOUR BEST SHOT was a good fit. Great to see that big cake there.
I do not think about marketing when I'm writing a book, but once it's finished I try to be creative with what will be fun and work well. For TWO OLD POTATOES AND ME, I partnered with Finnegan's Beer who use some spuds in the beer and give away profits to folks in need. On a couple of basketball books, I've worked with the NBA and their Read to Achieve program. I've got a new picture book coming next year and I've already met folks at the YMCA who are interested in doing some things together.
Each book is it's own adventure and I don't pretend to be a professional marketer, just someone who tries a bunch of things and sometimes bats above .300